The challenge
The old site was slow, hard to update and buried the offer under generic copy. Paid traffic arrived but rarely converted, and organic rankings had stalled for a year.
Our approach
Conversion-first structure
Pages were rebuilt around the questions buyers ask, with one clear call to action per page.
Performance budget
Every page loads in under a second, with Core Web Vitals checked on each release.
Technical SEO
Clean semantic markup, schema, internal linking and a CMS the marketing team can use.
Technology
Next.js, Tailwind CSS, Sanity, Vercel.
